The prestigious dealership will serve as the official mobility provider for the European Athletics Team Championships.
The Royal Spanish Athletics Federation (RFEA), the local organizing committee for the European Athletics Team Championships 2025, has announced an agreement with Star Madrid Retail, S.L., naming the Mercedes-Benz dealership the official mobility partner for the event. This championship is the continent’s most important outdoor team event of the year.
As part of the agreement, Star Madrid will provide essential transportation services for athletes, officials, and sports personalities throughout the Madrid 2025 championships.
The agreement was signed by Raúl Chapado Serrano, President of the RFEA, and Luis Barrado Martín, a representative of Star Madrid Retail, S.L. (SMR). It stipulates that Star Madrid will provide a fleet of its electric and hybrid vehicles to meet the logistical needs of the championship, which will bring together athletes from 16 national teams in the capital, including numerous Olympic, World, and European champions.
From June 26th to 29th, Madrid will become the epicenter of European athletics, with the Estadio de Vallehermoso serving as the main competition venue. Additionally, in an innovative move to connect the sport with the city’s historic legacy, the pole vault competition will take place in the iconic Plaza de Oriente, set against the backdrop of the Royal Palace. This initiative aims to bring athletics closer to the public and create a unique visual and emotional experience. The championship features a vibrant format where every point is crucial, emphasizing team spirit over individual performance.
An event of this magnitude requires a top-tier logistical operation. From coordinating transfers between hotels and venues to attending to the needs of technical delegations, Star Madrid’s partnership will ensure all transportation is handled with the efficiency, sustainability, and reliability that align with the standards of excellence defining both the brand and the championship.
This partnership with Star Madrid, representing the trusted Mercedes-Benz brand, reinforces Madrid 2025’s status as a premier event on the European calendar and highlights its shared commitment to organizational excellence and innovation. The RFEA is immensely grateful for this alliance, confident that it will contribute significantly to the success of a championship destined to make its mark on European and Spanish athletics history. It is also a great opportunity to showcase the best of our country as a host for major international events.
